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Nickelodeon Case Study
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The AmandaPlease.com site generated a
60% increase in overall traffic for Nick.com within the first
month of launch.
Client
Nickelodeon, now in its 22nd year, is the No. 1 entertainment
brand for kids. It has built a diverse, global business by putting
kids first in everything it does. The company includes television
programming and production in the U.S. and around the world, plus
consumer products, online, recreation, publishing and feature
films. Nickelodeon's U.S. television network is seen in more than
80 million households and has been the No. 1 rated cable network
for more than five consecutive years. Nickelodeon Online (www.nick.com),
created by Nickelodeon, is the premier network on the Web for
kids and parents.
Issue
Nickelodeon wanted a stand-alone website that would be an extension
of the upcoming TV show, “The Amanda Show,” starring
Amanda Bynes. The site would be presented on the TV show as the
creation of a fictitious character and obsessed fan, Penelope
Taynt, played by Amanda herself. Each week the content on the
site would be highlighted on the TV show.
Needs
Although the site needed to look like a 13-year-old girl had designed
it, it needed to be extremely easy for kids to understand and
navigate. Content on the site needed to change each week so it
was very important that the site be modular, yet look cohesive.
Project Summary
interFUEL has a long-standing relationship with Nickelodeon. We
have worked with them since 1995 and have a deep understanding
of the Nickelodeon brand and target audience, so this important
project was an easy fit for us. We worked directly with show writers
and online producers to design and develop a site that was believable
and would support a fluid evolution as the season progressed.
Weekly content typically included an online scrapbook, exclusive
video footage, downloadable activities and interactive games.
Impact
interFUEL delivered the first site for Nickelodeon that fully
integrated on-air content with online content, and truly became
an extension of the TV show brand. The AmandaPlease.com site generated
a 60% increase in overall traffic for Nick.com within the first
month of launch.
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