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Comedy Central Case Study
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Within hours of launching, the Reno 911!
Game “Petty Theft Bicycle”, was the Number One Game
on comedycentral.com.
Client
Comedy Central, the only all-comedy network, currently is seen
in more than 85 million homes nationwide. Comedy Central is owned
by Comedy Partners, a wholly-owned division of MTV Networks. Comedy
Central is a registered trademark of Comedy Partners. Comedy Central’s
Internet address is http://www.comedycentral.com.
Issue
Comedy Central was looking to shorten the production cycle of
new games. comedycentral.com is critical to the promotion and
brand development of their on-air properties. RENO 911! is one
of the most popular original programs in the Comedy Central lineup.
Needs
In addition to delivering on a very aggressive project timetable,
the game needed capture the essence of the on-air program. Petty
Theft Bicycle has players on stolen bicycles navigating the streets
of Reno while avoiding the RENO 911! Police force, potholes, and
drunk drivers. Due to the compressed schedule, interFUEL had to
quickly articulate and deliver concepts to the Comedy Central
online team.
Project Summary
After presentation of concepts, interFUEL developed a very regimented
project schedule that guaranteed delivery prior to the final deadline.
This aggressive development timeline allowed the final product
to have excellent playability and stickiness.
Impact
Within hours of launching, the Reno 911! Game “Petty Theft
Bicycle”, was the Number One Game on comedycentral.com.
The engaging gameplay proved to be a hit with demanding comedycentral.com
users.
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